eLEARNING DEMOS

Click on the demo link to launch a short-guided demo showcasing course content and features for each eLearning course. Click on the course link to launch the full version of the course which will require a login and password. Please contact your Account Director or contactus@informatp.com to obtain a login, ask questions, or to purchase.

Calling on Retail Pharmacy
Educating sales representatives on how to make pharmacy calls can be instrumental to their success since the pharmacist can influence which product is dispensed. This curriculum helps prepare your sales representatives with the information and skills needed to pull-through your products at the point of sale. This curriculum contains a handbook, a quick reference guide, and an eLearning course.

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Government Regulation of Healthcare
This eLearning course examines the impact that legislation, regulations, and healthcare policy all have on the pharmaceutical industry. It describes the role of the federal government in healthcare legislation, regulation, and policy, and discusses the impact of the federal government on the pharmaceutical industry and its customers. It also provides an overview of the Centers for Medicare and Medicaid Services (CMS) and the Food and Drug Administration (FDA), two important and powerful federal regulatory bodies, and their role in recent and ongoing reforms.

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Healthcare for Diverse Populations
This eLearning course introduces the concept of cultural competence and discusses its importance to healthcare today. It outlines the market drivers and forces behind cultural competence, including background information about the changing demographics of healthcare. The course presents clinical targets to improve healthcare for diverse groups. It also illustrates the challenges and successes of various initiatives in the healthcare industry to implement programs to address diversity.

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Current Trends in Pay for Performance
Pay for Performance (P4P) is a developing trend in healthcare reimbursement that changes the way that health plans reimburse providers and has the potential to improve the quality of patient care. This eLearning program will give pharmaceutical sales professionals confidence and credibility to discuss P4P programs with their customers.

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Clinical Pharmacology: Selling with Science
The Clinical Pharmacology: Selling with Science Curriculum provides sales professionals with an understanding of pharmacokinetics, pharmacodynamics, drug interactions, toxicity, dosage and administration, and drug delivery systems, with an emphasis on how this information can be used to support clinical selling messages. This curriculum contains a handbook, a quick reference guide, a workshop, and an eLearning course.

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Navigating the Managed Care Marketplace
Using an engaging global mapping theme and design, this eLearning course teaches learners the basics of managed care and how to sell their products in a managed care environment. The course introduces learners to key stakeholders in managed care, explains how managed care plans control costs, and examines how managed care policies may influence the actions of both physicians and pharmacists. This course also provides learners with information on how to anticipate and handle customer objections to help ensure that physicians write their products when appropriate and that pharmacists fill those prescriptions as written. Ultimately, learners walk away from this course knowing how to customize sales calls to their local managed care environment, discuss and effectively position their products, and build trust and credibility with their customers.

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Clinical Papers: Selling with Science
Physicians regard clinical papers as a credible source of information that can help them apply the latest developments in medicine to how they manage their patients. Thus, clinical papers are one of the most useful “instruments” in the sales professionals toolkit. Clinical papers can be challenging for sales professionals to master, but once they do, they can speak to customers in their own language. This interactive eLearning course provides sales professionals with a systematic approach to reading and thinking critically about clinical papers, an understanding of the true value clinical papers bring to customers and the skills to utilize clinical papers to enhance their credibility and strengthen their sales calls.

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Understanding the Long-term Care Marketplace
Significant increases in the elderly population, along with high prescription-drug utilization among this population, make the long-term care (LTC) market a vital sector for pharmaceutical sales professionals. This eLearning program provides sales professionals with the information they need to identify key LTC stakeholders, define organizations that reimburse for LTC and the strategies they use, call on key customers, and implement plans to drive utilization of their products and/or services in this growing arena. By completing the Understanding the Long-term Care Marketplace eLearning program, sales representatives will be able to: Differentiate types of LTC facilities, describe different types of payers and reimbursement methods, identify and differentiate customers within LTC facilities and LTC pharmacy providers, determine LTC customers’ needs, build trust and credibility with LTC customers, and promote product utilization in LTC settings.

Institutional Selling: Decoding the Hospital
Institutional Selling: Decoding the Hospital introduces new hospital sales professionals to the hospital marketplace and provides them with a foundation of knowledge that will help them begin to work effectively with their accounts.